Hong Kong Airlines’ Dennis Owen, On Finding the ROI in Social Media
Written by Marisa Garcia - Flightchic.com In some of the more creative elements of business—like advertising, marketing,...
08 March, 2019
Blog
In-Flight Entertainment Advances With Adoption Of New Technology
Written by Marisa Garcia - Flightchic.com In-flight entertainment (IFE) is a key feature of an enjoyable passenger...
07 March, 2019
Mistake or Marketing? Airlines Cash-In On Errors
Mistakes happen—that’s why they put erasers on pencils—or so the conventional wisdom goes. There are online...
07 March, 2019
IBM’s Dee Waddell on finding the value proposition in emerging technologies
Written by Marisa Garcia - Flightchic.com Dee Waddell, General Manager, Global Travel & Transportation Industry at IBM,...
21 January, 2019
Virgin Atlantic’s VP of Loyalty, Donna Orman, On Fostering Relationships and Strengthening the Brand
Written by Marisa Garcia - Flightchic.com As Virgin Atlantic moves to split its loyalty program...
17 January, 2019
Airline IT Budgets Set to Rise As Airlines Focus On the Connected Traveler
Written by Marisa Garcia - Flightchic.com Airline IT Budgets were static in 2017 and showed a moderate...
08 January, 2019
Technology Can’t Save Your Business, But Your Business Will Fail Without It, Wizz Air CEO Says
Written by Marisa Garcia - Flightchic.com Wizz Air CEO József Váradi believes that technology can revolutionize the...
11 December, 2018
Airlines And Airports Expected To Increase Cybersecurity Spend With Focus On Detection And Prevention
Written by Marisa Garcia - Flightchic.com SITA’s new ‘Cybersecurity Spend and Challenges’ report shows that the air...
11 December, 2018
Digital Wallets Improve Loyalty Programs
Written by Marisa Garcia - Flightchic.com Airline loyalty programs are great revenue generators, but the administration...
23 November, 2018
Mobile Retail Offers Fresh Approach to Tired In-Flight Sales
Written by Marisa Garcia - Flightchic.com Mobile e-commerce tools may offer fresh opportunities to revive in-flight...
23 November, 2018