By Doug Gaccione, Executive Vice President Global Growth at Switchfly Today’s travel climate is both complex and fragmented, with many airlines still relying on outdated technology and legacy systems that no longer meet their customers’ needs. Airline booking engines that once pioneered first-party ancillaries like priority...
By Conversocial It was in 2008 that British Airways became one of the very first airlines to introduce an iPhone app. Built primarily as a clone of their WAP websites, these apps did not add a ‘Search and Book’ function until 2010. Fast forward to today...
Expedia Partner Solutions and Points carried out a benchmarking survey to assess the state of customer loyalty in the travel industry across multiple geographies and stakeholder groups. Taken very broadly, the news from the survey is overwhelmingly positive. All signs seem to be pointing north for...
Building, personalising and sending millions of notifications each year to keep your passengers informed throughout their journey is a complex and resource-heavy task. Unless, of course, you have access to a sophisticated, automated passenger communications platform. Over the last 19 years, passenger communications-specialist, 15below, has seen several...
Airlines have access to a wealth of customer data, and now customers are expecting that it be put to good use. According to a recent report from Phocuswright, 57% of travelers feel that brands should tailor their information based on personal preferences or past behaviors....
Do you want to know the latest airline industry trends? Is generating more ancillary revenue still a top priority for airlines? Why do airlines want to become like OTAs, and why are some airlines talking about becoming digital companies? How good exactly are airlines at becoming real digital...
Alexandre de Juniac the CEO of IATA joined us at the World Aviation Festival in 2019 and sat down with Anna Edwards to discuss how IATA are approaching new technologies and the digitalisation of processes in the aviation industry. Download the interview recorded live from...
Pressure To Transform It’s easier to have confidence in your business strategy when your team has deep industry experience. But how can you ensure that your airline understands the urgency of responding to rapidly changing customer expectations?This paper offers a research-validated perspective on the state of...
As technology continues to develop at a rapid pace, how can airlines design their retail strategy with future proofing in mind? It is important to optimize total revenue across all channels – thinking about what can be sold beyond the seat for each set of customers utilizing all...
What are the biggest challenges in terms of integrating digital technology into the aviation industry? While I am new to the industry, the biggest challenges I have encountered to date are: Complex, highly regulated environment where airlines are not in full control of the end-to-end experience...